John David Ruiz
JDR
Open to AI-first marketing roles

John David Ruiz

AI Systems Builder · Marketing Automation · Founder, Top Virtual PH
Claude Code & MCP · Multi-Model AI Orchestration · Philippines

Scroll
About

Where systems thinking meets
hands-on AI execution.

AI systems builder and founder of Top Virtual PH — an AI-first virtual assistant agency in early-stage bootstrapping. Over the past three months I've moved from study into production: shipping ten live web applications and authoring thirty-plus reusable Claude Code skills against real marketing, legal, and small-business workflows.

The pivot is deliberate. Prior coursework in civil engineering and financial management gave me a quantitative, systems-first way of thinking; the last ninety days added the AI-native building blocks that industry is actually hiring for today — Claude Code, MCP server integration, multi-model orchestration across Claude, Gemini, and GPT, and full-stack web production on Cloudflare Pages.

My edge is in-house capability. Most of the infrastructure around me exists because I wrote it — websites, admin apps, scraping pipelines, document generators, AI routing, Google Workspace automations — and I ship fast while keeping the quality bar honest.

10+
Production sites shipped (90 days)
30+
Reusable Claude Code skills authored
3
Model families orchestrated · Claude · Gemini · GPT
TVPH
Founder · AI-first VA agency
Experience

Building the AI-first VA agency
and everything underneath it.

Founder. Applied AI workflow developer. In-house marketing and tooling — not a contracted vendor.

Feb 2026 — Present
Remote · Philippines
Top Virtual PH · topvirtualph.com
AI-First Virtual Assistant Agency · Bootstrapping Phase
Founder & Operator
  • Founded an AI-first VA agency positioned around automation-enhanced services; marketing site is live and the business is actively in the client acquisition phase (pre-revenue — disclosed honestly)
  • Built the agency marketing site end-to-end using Next.js on Cloudflare Pages, with a custom design system — zero external agency spend
  • Designed brand identity, service catalog, and go-to-market positioning centered on AI-powered VA offerings — content automation, research agents, data operations, document generation
  • Author of the agency's internal skill and automation library, including reusable templates for client onboarding, content production, and reporting
  • Operating as a one-person product, marketing, and engineering team — the full in-house capability the AI-first positioning promises
Feb 2026 — Present
Remote · Philippines
Independent Applied AI Practice
Legal paralegal workflows · family-operated practice · unpaid applied R&D
Applied AI Workflow Developer
  • Built and deployed 30+ custom Claude Code skills and MCP server integrations against live paralegal work — case audits, status reports, email triage, calendar coordination, Drive document handling
  • Shipped operational dashboards (see Shipped section) supporting US-facing legal workflows including deadline tracking and email archive search
  • Engineered multi-model AI routing (Claude, Gemini, GPT) selecting the optimal model per task for cost, quality, and latency
  • Built scraping and research agents for market intelligence, case research, and competitive analysis using Firecrawl, Chrome DevTools MCP, and Playwright
  • Developed document generation pipelines producing US-format legal case audits, structured reports, and investor-grade DOCX outputs directly from raw data and inboxes
  • This work is unpaid applied R&D for the Top Virtual PH service model — a working proving ground rather than a paid engagement, disclosed upfront for transparency
Deployed

Ten production websites.
Ninety days. All live.

Every site below is on Cloudflare Pages. Click any URL — they load right now.

Top Virtual PH

Agency marketing site. Next.js on Cloudflare Pages, custom design system, AI-services positioning. The in-house flagship.

Jaycel Ruiz Interactive CV

Premium interactive CV — sticky portrait rail, timeline, dark mode, print-to-PDF. The design system this page is built on.

USANA Baguio

Health supplements catalog. Google Sheets CMS, photo gallery, phone-first layout. Reusable small-biz pattern.

USANA Baguio Manager

Mobile admin app so non-technical owners can edit inventory, prices, and photos with zero-touch deploys.

Baka ni Terya

Cattle / livestock catalog for a small-business seller. Same reusable CMS stack — repeatable client work.

Baka ni Terya Manager

Paired mobile admin app for live catalog editing without touching any code.

Retail product catalog. Third deployment of the reusable Inventory Website Builder skill.

Petron Baguio Watch

Daily fuel-price tracker with auto-scraping pipeline, history charts, and installable Progressive Web App.

JI Deadlines

Case-deadline tracking dashboard for a US law firm. Operational tool with a client-facing read-only view.

Jaycel Knows Better

Personal finance dashboard. PHP peso, localStorage persistence, dark mode, charts, CSV export.

Toolkit

The stack I actually run.

AI models, automation, web production, Google Workspace, content, and media — the tools behind every build above.

AI & LLMs
Daily operating models
Claude Code Claude API Google Gemini OpenAI GPT Perplexity Multi-model routing
Automation & Agents
MCP · scraping · scheduled work
MCP Protocol Chrome DevTools MCP Computer-use MCP Playwright Firecrawl Scheduled Tasks / Cron
Languages & Runtimes
Daily programming
Python TypeScript JavaScript Bash HTML / CSS Apps Script
Web & Deploy
Production-grade UI & hosting
Next.js React Cloudflare Pages Tailwind CSS shadcn/ui Wrangler GSAP HyperFrames
Google Workspace & APIs
Multi-account OAuth
Gmail API Calendar API Drive API Sheets API Apps Script OAuth 2.0 Docs API
Content, Media & Marketing
Copy · image · video · voice
Gemini Image Gemini Video (Veo) HyperFrames Video Canva API FFmpeg Kokoro TTS Content Humanization SEO Basics
Document & Report Generation
DOCX · PPTX · PDF · XLSX
python-docx openpyxl python-pptx pypdf Google Docs API Investor-grade layouts
Ops & Communication
Async-first, remote-native
Slack Zoom Google Meet Loom Notion GitHub Trello / Kanban
Marketing & Brand Adjacent
What this role actually asks for
AI Marketing Systems Vendor & Tool Evaluation Data-Driven Brand Ops Performance Instrumentation Content Automation Competitor Research Agents Investor & Stakeholder Reporting Analytics Pipelines
Education

Formally trained.
Self-directed ever since.

Honest note — both degree programs listed below are incomplete; unit counts shown. My applied skill set is self-taught and project-based.

2014 — 2016 · 72 units
Bachelor of Science in Business Management
Major in Financial Management · University of the Cordilleras · Baguio City, Philippines
2011 — 2014 · 150 units
Bachelor of Science in Civil Engineering
Saint Louis University · Baguio City, Philippines
Current focus

Top Virtual PH.
The agency I'm building.

Feb 2026 — Present · Pre-revenue

Top Virtual PH

topvirtualph.com · Remote · Philippines
Founder & Operator

An AI-first virtual assistant agency positioned around automation-enhanced services: content automation, research agents, data operations, and document generation. Marketing site is live; the business is in active client acquisition. Every piece of the stack — brand, site, admin tooling, internal skill library — was built in-house.

Let’s work together

Need an AI systems builder who can actually run the marketing stack in-house?

Open to full-time or long-term contract engagements — especially AI-first marketing, automation, and brand-ops roles. Flexible to US time zones; already operating on US-facing schedules.

Email me